Elephant Holdings Group Limited, an investment holding company, engages in the development and provision of financial trading solutions. It operates through Financial Trading Solutions and Other IT Services and Bullion Trading Services segments. The company's financial trading solution includes trading of OTC-traded financial instruments; stock exchange-traded financial instruments, and fund management system to brokerage firms and wealth management companies. It also provides licensing and maintenance services; initial set up and customization services; and system protection and hosting services, as well as procures computer hardware and software. In addition, the company involved in the development and supply of resource allocation, planning, scheduling, and management of software and services; provision of bullion and cryptocurrencies trading services; properties investment; and development of software and applications It serves financial institutions, including brokerage firms and wealth management companies and individuals in Asia Pacific region, Hong Kong, People's Republic of China, Indonesia, Japan, and Cyprus. The company was formerly known as Novacon Technology Group Limited and changed its name to Elephant Holdings Group Limited in June 2025. Elephant Holdings Group Limited was founded in 2006 and is headquartered in Tsim Sha Tsui, Hong Kong.